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Crisis Management In The Media

CRiSIS Planning And Media COMMUNICATION EXPERTS

The Drill’s crisis management consultants make news headlines: Part of our crisis planning ethos is to try to help businesses shape the developing narrative via judicious media and stakeholder engagement, to take crisis-hit companies from unsafe ground to safer terrain.

Also, when crises break, media journalists/producers often ask Drill experts - all crisis management specialists - to offer insights and observations to boost understanding of the crisis communication issues at play. Our experts have vital international and hands-on crisis management consultancy expertise, which is transferred into our crisis management planning tools and crisis software.

Drawing on years of frontline crisis management consultancy, Drill staff enact crisis fixes and crisis solutions to help businesses overcome their PR and operational problems. Your crisis response plans can be improved just by reading some of the articles below, featuring our proprietary approaches and methodologies for crisis management puzzles. The articles do not constitute specific advice or counsel, but we believe their principles to be, without guarantee, thought-provoking! So when you’re ready for better crisis management planning or preparation, call us.

We hope you enjoy the read.

Crisis simulations run by certified competent trainers

How qualified are your crisis management consultants or crisis planning experts? How suitable are your crisis response plans or crisis drills? How relevant are they both to industry best practices?

Are your crisis consultants qualified by industry relevance? By longstanding experience as crisis experts, specialists or crisis advisers? Qualified because they have a diploma or Masters degree in a related discipline, or simply qualified because someone else says they’re pretty good?

Are your crisis drills testing the right stuff, to the right standards? Same with your crisis audits?

Crisis Management Planning

Ideally, when considering crisis management or crisis simulation training you want teachers who’ve not only experienced crises first hand - and handled them adeptly - but who are specially trained in passing on and communicating what they’ve learned. And that’s what will be of best value to your crisis management cohort, when you’re investing in their learning and education. 

At The Drill, a key qualification we hold is the TAE40116 Certificate IV in Training and Assessment, a formal education standard, which qualifies us to train individuals, plus crisis teams and emergency response groups - to nationally recognised teaching standards.

So, not only is our interactive crisis training portal cutting-edge in terms of its interactive simulations, but key trainers have the 40116 certification that helps us deliver training tailored to your staff abilities and competencies. Which is key, as not everyone learns in the same ways!

Crisis Audit - People and Processes

Just as we customise the crisis simulation scenarios we run, so can we design and tailor delivery methods for specific staff crisis needs, which come complete with contextualised learning and assessment materials PLUS learning assessment methods.

Of course, it’s of immense value that our senior crisis advisers have frontline experience of crises in Australia, Asia, the UK and the USA - as crisis practitioners ourselves we’ve dealt with all manner of crises from product flaws to public threats and, sadly, personnel fatalities. But the fact that our crisis simulations and learning materials are governed by TAE40116-qualifications reassures you that our trainers know how to help your staff learn the ‘right stuff’.

Crisis Simulation Training - In Class or Online

In effect, when you do a crisis simulation with The Drill, you’re assured that your trainers are anchoring the learning to industry-recognised qualifications. In effect, we designed our crisis simulation software around the skill and functional requirements of BSBPUB504 (Develop and implement crisis management plans). This way, all delegates who take a crisis simulation are being taught and tested to the minimum ‘Cert IV’ standards of, say, a TAFE institution. Our crisis exercises are grounded in vocational and workplace practice rather than, purely, academic theory.

Crisis Training To Industry Standards

A crisis trainer with a Cert IV, is equipped to train students and delegates in a variety of different approaches and ways. For crisis management simulations, we build our interactive sessions by considering several factors:

  • the existing skills of the students

  • the learning needs of the group

  • the topic of the crisis simulation

  • the locations of the training (face-to-face or online, for example) and

  • the required learning outcomes


If you’re a client considering how and when to run a crisis simulation, crisis drill or crisis audit, it’s likely you’re considering the experience of the trainer as well as their referenced credentials as crisis management specialists. Our crisis management software encompasses all of this.

Bespoke Crisis Training Methodologies

But it is equally important to ensure that - if staff training and development is a key requirement of any consultancy engagement - that your crisis training provider has the winning combo; of relevant experience; of cutting edge teaching technology but also; with nationally accredited TAE (and above) certification. With these, you can be more assured your delegates will experience effective learning solutions to meet their needs and the needs of the business. 

And you’ll have the assurance that your chosen crisis training consultants have verified competency not just as practitioners, but as learning and training deliverers.

Email or call us for your free crisis consultation or free crisis audit today: E: editor@thedrill.com.au

Gerard McCusker