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Crisis Management In The Media

CRiSIS Planning And Media COMMUNICATION EXPERTS

The Drill’s crisis management consultants make news headlines: Part of our crisis planning ethos is to try to help businesses shape the developing narrative via judicious media and stakeholder engagement, to take crisis-hit companies from unsafe ground to safer terrain.

Also, when crises break, media journalists/producers often ask Drill experts - all crisis management specialists - to offer insights and observations to boost understanding of the crisis communication issues at play. Our experts have vital international and hands-on crisis management consultancy expertise, which is transferred into our crisis management planning tools and crisis software.

Drawing on years of frontline crisis management consultancy, Drill staff enact crisis fixes and crisis solutions to help businesses overcome their PR and operational problems. Your crisis response plans can be improved just by reading some of the articles below, featuring our proprietary approaches and methodologies for crisis management puzzles. The articles do not constitute specific advice or counsel, but we believe their principles to be, without guarantee, thought-provoking! So when you’re ready for better crisis management planning or preparation, call us.

We hope you enjoy the read.

Crisis communicators work from home with an online simulator

“How does our crisis management team prepare for crisis when so many are remote working ?” That question popped up in a recent client brainstorming session.

That’s where the real value of using a safe and secured online training portal - like The Drill - emerges. The Drill crisis simulator specialises in best-practice crisis management training for corporate and government organisations. The Drill was conceived and built so that crisis scenarios and crisis simulation exercises could be delivered entirely online.

While the older generation of crisis training tools are using paper and pens, contemporary crisis simulations are run online - via laptops and devices - and engage interactive learning methods. Modern crisis exercises and scenarios generally work like this:

  • Delegates and employees login, and experience a real-time disaster simulation from their devices or laptops

  • A series of escalating crisis scenario pressures appear in the portal

  • Learners have to respond to the real-life crisis case in real-time, using real-time, interactive publishing

  • The Drill crisis management consultants and crisis experts analyse and feedback on team responses

  • The Drill crisis consultants produce a tailored response after analysing your team’s published responses.

Recently, a diverse group of 40 government communicators in South East Asia did just this (using our Drill crisis training environment) as many were preparing for COVID crisis, part 2! Delegates joined a passworded videoconference environment, to be quickly briefed about a bespoke, fictional crisis incident relayed through a real-life crisis scenario (which was specifically designed for the attending audience).

Next, crisis training experts from The Drill, tasked learners with developing strategic responses, before the learners faced an escalating barrage of authentic crisis pressures in this online crisis workshop.

Learners also faced Poll questions about crisis management principles, to ensure a consensus response to challenges unfolding in the crisis scenario was agreed and documented.

And then - in breakout rooms - crisis response teams divined ‘best next steps’ on how to handle the crisis scenarios. Naturally, they presented their thoughts and tactics that were designed to combat the crisis management case study they had encountered.

Keeping the crisis pressures on, The Drill crisis handlers fired a stream of thought-testers at the crisis cohort - but they stayed focussed and stayed in control across the full duration of the social media crisis exercise. Naturally, this was no simple social media simulator, but an interactive crisis training workshop that encompassed the full range of trans-media crisis pressures. 

The new frontier of crisis management is digital and it’s online. Everything - crisis examples, crisis simulation exercises, crisis training software and even crisis management consultants - are moving and working online. Naturally, that’s where your crisis aptitudes and efforts need to be focussed if you want to improve your crisis skills.

We look forward to meeting you online very soon! gerry@thedrill.com.au

Gerard McCusker