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Crisis Management In The Media

CRiSIS Planning And Media COMMUNICATION EXPERTS

The Drill’s crisis management consultants make news headlines: Part of our crisis planning ethos is to try to help businesses shape the developing narrative via judicious media and stakeholder engagement, to take crisis-hit companies from unsafe ground to safer terrain.

Also, when crises break, media journalists/producers often ask Drill experts - all crisis management specialists - to offer insights and observations to boost understanding of the crisis communication issues at play. Our experts have vital international and hands-on crisis management consultancy expertise, which is transferred into our crisis management planning tools and crisis software.

Drawing on years of frontline crisis management consultancy, Drill staff enact crisis fixes and crisis solutions to help businesses overcome their PR and operational problems. Your crisis response plans can be improved just by reading some of the articles below, featuring our proprietary approaches and methodologies for crisis management puzzles. The articles do not constitute specific advice or counsel, but we believe their principles to be, without guarantee, thought-provoking! So when you’re ready for better crisis management planning or preparation, call us.

We hope you enjoy the read.

Crisis management planning - FREE eBook

Australia-based crisis management consultant Gerry McCusker has devised and launched a new crisis planning tool (in e-Book form), showing the key practices required for successful communications management of a crisis, disaster or emergency.

Produced with the help of Meltwater Insights and entitled ‘The CEO’s Compact Crisis Plan’ McCusker targets C-suite executives and communications chiefs with a 4M crisis planning template and crisis modelling tool. 

McCusker says his crisis plan gives brands, corporates, emergency responders and government agencies a new framework around which to build their crisis responses. It’s also a sound basis for crisis simulation training exercises.

Partnering with media insights company Meltwater to produce the free, downloadable guide, McCusker emphasises the need for organisations to harness technology at every stage in the crisis management planning and crisis training process in order to engage and inform key stakeholders affected by any crisis.

Meltwater - renowned for their monitoring and reporting services - include some of their special insights about the role of media intelligence and reporting for crisis and emergency situations.

McCusker, the author of the pop-business book ‘Public Relations Disasters’ (2005) said:

“Crisis management has been completely re-defined by the advent of online and social media yet, often, businesses respond to crises using outdated methodologies. The role of brand newsrooms,  influencers, online blogs, SEO-optimisation and video messages, for example, are now absolutely critical in how companies should assess and manage crisis communications.”

The insights and methodology presented by this new crisis e-Book, synthesises a lot of McCusker’s frontline experience of crisis and reputation management practice in Australia and internationally.

McCusker is the founder of trans-media crisis simulation technology, The Drill and author of the business book and blog ‘Public Relations Disasters’ (Kogan Page 2005). Gerry provides strategic, issues management advice and crisis simulation training to clients in the Agri, Construction, Education, Healthcare, Infrastructure, Media, plus Oil and Gas sectors. 

He’s also a qualified Trainer and Assessor (TAE40116) with teaching experience at Deakin and RMIT Universities in Melbourne, as well as The American University of Sharjah in the UAE.

Download your free crisis management planning eBook here.

Gerard McCusker