How to handle crisis management challenges better

Crisis communication consultancy principal, Gerry McCusker, is the man behind The Drill, which offers clients the worst day of their professional life by immersing clients into a wholly realistic PR disaster.

The Drill SaaS training platform, now formally out of beta-testing, dramatises the way organisations prepare for crises in a manner that delivers crisis management techniques and essential crisis communications learnings. It does so via realistic and interactive publishing. In short, your crisis simulation exercise is a realistic as the real thing would be!

The latest crisis management training system replicates a myriad of multi-channel pressures – from email and media phone calls to online news, radio and even TV reports – plus influential social media channels that often ambush companies looking to avert or manage crises. But it’s all about crisis decision-making.

McCusker said this crisis management simulator would be attractive to issues-rich and “tough to love” organisations i.e., the ones who are going to have problems regularly. This is not just a social media simulator but a trans-media crisis simulator.